Neuro Linguistic Propaganda?

Yesterday, a friend of mine was explaining how he was changing his NLP in order to deal with a romantic relationship that he was having drama with. I was initially a little disturbed that people are looking to science as a way to deal with things as irrational as emotions. So I began reading up on Neuro Linguistic Programming and where I can see how it can be effective in the realms of the workplace and productivity, I remain skeptical about it’s success in several other areas. A website (http://www.nlp.com/about-nlp/whatnlp.html) makes the following claims:

“NLP techniques and processes help us to understand ourselves and others, and to produce new, and more effective ways to:
• Attract the right person for you
• Create ideal relationships
• Advance your career & make more money
• Increase motivation and energy
• Create your desired self-image
• Communicate to produce the kind of results you want…

It allows you to change, adopt or eliminate behaviors, as you desire, and gives you the ability to choose your mental, emotional, and physical states of well-being.”

Now being as its methodology is based on duplicating excellent behaviour, does it not make us question what exactly is “excellent behaviour?” In some situations, it is possible to empirically determine ideal behaviour but in others it is a more subjective judgment that should not fall prey to any “standardized” thinking. Is this not just more of that self-obliterating intolerant kind of thinking that keeps most people satisfied (and complacent!) that they are “normal”?